BRITE pastel purple semi permanent hair colour conditions your hair while it colours; giving you hydrated, colourful hair that stands out from the crowd. Your pastel purple colour will last for 5-30 washes. To extend the life of your colour use BRITE Make Me Pastel Purple Shampoo and Conditioner. BRITE pastel purple semi permanent hair colour is 100% vegan and cruelty-free. For best results use on light blonde or bleached hair.� View more